Documentation

Social Analytics

Social Analytics gives you performance metrics for your connected social media accounts. Track impressions, engagement, follower growth, and top-performing posts -- all in one dashboard.

Social Analytics gives you performance metrics for your connected
social media accounts. Track impressions, engagement, follower
growth, and top-performing posts -- all in one dashboard.

Note: Social Analytics is a premium feature. You may need to
upgrade your plan to access it.

Click "Social Analytics" under Analytics in the sidebar, or
navigate to /analytics.

Before you can view analytics, you need to connect your social
accounts. The setup flow has 3 steps:

Step 1: Connect Publishing Service
  GoferPost connects to your social platforms through Bundle.social.
  No API keys are needed -- the connection is handled via OAuth.

Step 2: Connect Social Accounts
  Authorize each social platform (Instagram, Facebook, TikTok,
  YouTube, etc.) to share data with GoferPost.

Step 3: Analytics Flow Automatically
  Once connected, analytics data syncs automatically. Initial
  sync can take up to 24 hours.

Click "Open Account Manager" to connect your platforms, or
use the platform cards on the setup screen.

At the top of the dashboard:

  Platform Filter
    Click platform chips to filter data by platform:
    "All" shows combined metrics, or select a specific platform.

  Date Range
    Choose a time window:
    7D (7 days), 30D (30 days), 90D (90 days), 12M (12 months)

  Export CSV
    Download your analytics data as a CSV file. Available when
    data is loaded.


KEY PERFORMANCE INDICATORS (KPIs)
----------------------------------
Six metric cards across the top:

  Followers       -- Total follower count across selected platforms
  Impressions     -- How many times your content was displayed
  Reach           -- Unique accounts that saw your content
  Engagement      -- Total interactions (likes, comments, shares)
  Engagement Rate -- Engagement as a percentage of reach
  Link Clicks     -- Number of clicks on links in your content

The Followers card also shows a change indicator (up or down
arrow with the number gained or lost).

A table ranking your best-performing posts with columns:

  Post      -- Caption preview and publish date
  Platform  -- Platform icon and name
  Impr.     -- Impressions
  Likes     -- Like count
  Comm.     -- Comment count
  Shares    -- Share count
  Eng. Rate -- Engagement rate percentage

Large numbers are abbreviated (K for thousands, M for millions).

A bar chart showing follower counts over time for the selected
date range. Hover over any bar to see the exact date and count.
The X-axis shows the first, middle, and last dates.

Horizontal progress bars showing the distribution of engagement
types:

  Likes     -- Heart/like interactions
  Comments  -- Comment responses
  Shares    -- Share/repost actions
  Clicks    -- Link clicks
  Views     -- Video/content views

Each bar is color-coded, with the count shown on the right.

A panel showing your connected social accounts with:
  - Platform icon and name
  - Follower count
  - Growth count (positive or negative)
  - Growth percentage
  - Color-coded: green for positive growth, red for negative

AI-generated analysis of your social media performance:
  - Click "Generate Now" to create insights
  - Click the refresh button to regenerate
  - Shows the insight type and date range covered

If you have recently connected accounts and do not see data yet,
a banner will inform you that analytics data can take up to 24
hours to sync. Check back later.

- Check analytics weekly to spot trends and identify your
  best-performing content types.
- Use the platform filter to compare performance across
  different social channels.
- Export CSV data for deeper analysis in spreadsheet tools.
- The engagement breakdown helps you understand how your
  audience prefers to interact -- whether they like, comment,
  share, or click links.
- AI insights can surface patterns you might not notice
  from the numbers alone.

- 04-brands-account-manager.txt (connecting social platforms)
- 16-usage-billing.txt (analytics availability by plan tier)